With the 2nd most breweries per capita of any state, Maine’s brewing industry faces a unique challenge: much of its infrastructure sits idle multiple days a week, between producing batches of beer.

Combine that with a growing trend of reduced alcohol consumption—particularly among health-conscious Gen Z—and the result is significant downtime and the potential for job losses statewide. Enter Sebago Lake, a renowned source of some of the cleanest, most replenishable water in the country and the perfect ingredient for more than just great beer.

The mainelove™ team partnered with local brewers to bring them into the water economy, creating an innovative solution that provides a new revenue stream and generates meaningful job opportunities. With a 40% year-over-year decline in alcohol consumption and the urgent need to tackle single-use plastics, mainelove™ offers brewers a chance to champion a product that’s good for people, the planet, and their bottom line. It’s the perfect time for a mainelove™ movement.